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Client

itjobs.ch

Booked services:
CMO
Marketing strategy
About the company
As one of the leading platforms for IT jobs in Switzerland, itjobs.ch is the perfect place to go for employers looking for qualified IT professionals. The platform offers a wide selection of vacancies from top companies in the sector and a user-friendly search function to make the application process as simple as possible.
Main challenges
Paid traffic serves as the primary performance channel, with a lack of added value derived from compelling content related to job offerings.
Results
Conversions
Reduced Traffic Acquisition cost by 50%, while having the same amount of applicants on their platforms
Insights
Implemented smart tracking solutions to better understand candidate browsing behaviour
Voices
«zealy improved the performance of our Google Ads significant. Combined with the content approach we're now heading towards a more sustainable and goal oriented marketing setup.»
Marcel Wyser, CEO
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